About
The Story of MODC
At MODC (Modern Concept), we believe that true happiness comes from helping others and making a lasting difference in their lives. What began as a personal mission of compassion has now grown into a nationwide movement dedicated to uplifting underprivileged communities across Sri Lanka through education, sustainable development, and kindness.
Our Founder
A Journey of Purpose
Mr. Dhammika Wijesundara, the founder of MODC, is a man of integrity whose life story is an inspiring journey from humble beginnings to meaningful success.
Starting his career as a salesman at Singer Sri Lanka PLC, Dhammika quickly rose through the ranks with his dedication, innovation, and leadership. He pioneered the introduction of R600a refrigerant and other SMART refrigerator technologies to Sri Lanka—transforming the local appliance industry.
Despite his professional accomplishments, Dhammika always sought a deeper purpose—something that would bring genuine happiness beyond career achievements. His journey led him to the beautiful Kukuleganga village, where he saw children struggling to continue their education due to poverty. This encounter became the turning point in his life.
Mr. Dhammika Wijesundara.
CEO - MODC
Our Core Values
The Heart Behind MODC
Guided by Vision, Driven by Compassion.
As Dhammika entered a new chapter of his life, he founded MODC – Modern Concept, a purpose-driven brand built to continue his mission of spreading kindness and opportunity. He was joined by Mrs. M.G.C.S. Vidyarathna, a compassionate and experienced partner who shares the same dedication to serving people. With her organizational skills and strong community connections, she became the backbone of many MODC projects.
Together, they envisioned MODC as more than a charity — it is a movement for change, combining innovation, business, and compassion to create a win-win model that benefits everyone involved.
The Birth of a Vision
In 2009, Dhammika began a small initiative to support over 50 students in Kukuleganga by providing essential school supplies, books, and stationery. What started as one man’s effort to give back soon became a lifelong commitment to community service and educational empowerment.
Through consistent effort, Dhammika not only supported children’s education but also helped rebuild the village’s infrastructure and initiated agricultural projects to create long-term income opportunities for local families.
Our Philosophy
Helping Through Action
MODC is driven by the belief that helping others doesn’t always require grand donations — it can begin with small acts of kindness.
Our concept of “charitable shopping” empowers everyday consumers to make a difference through their purchases. Every product we offer contributes directly to our educational and development projects, creating a continuous cycle of giving and growth.
Our Mission
To empower Sri Lanka’s underprivileged communities by reducing barriers to education, promoting sustainable living, and inspiring kindness through every action.
Our Vision
A nation where every child learns, every family thrives, and every act of compassion creates lasting change.
Together, We Build Hope.
MODC is not just an organization—it’s a family of kind-hearted people who believe in the beauty of giving. Every purchase, every visit, and every contribution makes a difference.
Join us in our mission to create a brighter tomorrow for the children of Sri Lanka and the generations to come.